Current and former professional athletes are often at an unfair disadvantage when negotiating against sophisticated and highly experienced media executives, and managing their post-league careers. This leads to unbalanced deals which are unfavorable to the athlete, who need a team to help ensure he/she get what they deserve from media deals and business arrangements. They also need support on brand development, with a focus on developing and monetizing market opportunities. Additionally, media anchors and on-air personalities are often faced with the daunting task of navigating a changing business landscape without adequate strategic and media-savvy resources.

The BL Media Group provides comprehensive year-round services, tailored to meet client needs. The team consists of several professionals with significant experience in professional sports, brand and media development, negotiation and comprehensive legal support. We offer customized, full service brand and social media solutions to increase and preserve brand and value.

The BL Media Group specializes in career management, media strategy, brand building and legal expertise. We analyze each individual client’s needs and customize a targeted game plan.


The BL Media Group specializes in career management, brand building and legal expertise. We analyze each individual client’s needs and customize a targeted game plan.

Smart, experienced and nimble, we are a team of top professionals with years of specialization in:

  • Athlete/Celebrity Marketing

  • Broadcasting, Development, and Negotiation

  • Retail Licensing, Merchandising Design, and Product Fulfillment

  • New Media and Video Development

  • Content Creation

  • Event Development and Management

  • Brand Development, Awareness, and Messaging

  • Evaluation and Creation of New Marketable Assets

  • Social Media Management, Content Creation, Strategy and Integration

  • Marketing Development

  • Public Speaking Development and Booking

  • Media Training

  • Charitable Initiatives and Philanthropy

  • Full Suite of Legal Services

  • Top to bottom assessment of existing business deals and social media, to identify and develop strategic plans

  • Assistance with media development and production in television, radio and online markets

  • Defining strategies to help with brand monetization

  • Helping former professional athletes transition with business startups, transition and contracts

  • Real-time communications assistance and crisis management

  • On-camera, media, and television training

  • Direct connection with a non-profit association, The Corporate Huddle, with blue-chip networking with high-level business owners, CEOs, and management executives for career guidance and planning

  • Special projects, including strategic development and launch of Hall of Fame Campaigns

Whether you are an established brand looking for a new direction or launching a brand that needs a cohesive strategy in getting established, our team is with you every step of the way defining your objectives, designing a strategy, implementing the game plan and getting results!



Washington Redskins Legendary Running Back

John Riggins, nicknamed “The Diesel”, is widely regarded as one of the greatest running backs in the history of the National Football League. After being selected sixth overall in the 1971 Draft, Riggins played fifteen seasons for both the New York Jets and Washington Redskins. In the 1982 season, the Diesel lead the Redskins to their first ever Super Bowl Championship, earning the award of Super Bowl MVP. After hanging up the cleats in 1986, Riggins was inducted into the Pro Football Hall of Fame in 1992, just his second year of eligibility.

In the years following his retirement from the gridiron, Riggins has ventured successfully into the media industry. Riggins has performed in productions both on prime time television and off-Broadway. The Diesel has also hosted notable football talk shows with various on-air networks ranging from the NFL Network, to Sirius NFL Radio, to Redskins Radio on 980 The Team where he is currently heard on The Kevin and Cooley Show and The Redskins Pregame Show.

Career Accomplishments

Football Career

  • NFL Hall of Fame Inductee
  • 11,352 Rushing Yards (19th all-time)
  • 104 Rushing Touchdowns (6th all-time)
  • Super Bowl XVII Champion
  • Super Bowl XVII MVP
  • First Team All Pro Selection (1983)
  • 2x NFL Rushing Touchdown Leader (1983-1984)
  • NFL 1980’s All Decade Team
  • Washington Redskins Ring of Fame


Acting and Broadcasting Career

  • Acted in Illegal Motion, Gillette, and Midsummer’s Night Dream
  • Acted in The Guiding Light and Law and Order: Criminal Intent
  • Hosted Riggins & Russo on WCBS-NY
  • Hosted The John Riggins Show on Clear Channel-WTEM
  • Co-Hosted Sirius NFL Network on Sirius Radio
  • Hosted The John Riggins Show on Triple X ESPN Radio
  • Appears on The Kevin and Cooley Show and The Redskins Pregame Show on 980 The Team




Seth Berenzweig is the CEO of BL Media Group. In addition to being a business attorney for the past twenty five years, Seth has also developed a practice that provides representation to sports, music and entertainment clients. He has extensive business and litigation experience, and regularly handles transactions, compliance and white collar matters, as well as employment cases for businesses, executives and entrepreneurs in the Washington, D.C. region and nationally. He also represents current and former professional athletes, musicians and on-air contributors. He has been quoted in the Washington and national media as an authoritative source, recognized in honorary lists of ‘Legal Elite’ and ‘Superlawyer’ in the Washington, D.C. region, and was selected as one of the Washington area’s ‘Top Lawyers’ by Washingtonian Magazine.

Seth appears in the national and international media to discuss business, sports, and white collar matters, and is a frequent guest on national television networks discussing breaking news and legal cases impacting sports and business. He has commented on breaking news regarding historic settlements reached with the U.S. Justice Department, high profile jury verdicts and cases involving professional athletes and celebrities. He has also helped cover breaking news regarding the NFL, NFLPA and the daily fantasy sports industry. Seth has also represented athletes and artists in the entertainment field and is a certified NFL contract agent, as well as a member of The Recording Academy and the National Academy of Television Arts and Sciences. His diverse experience includes helping media personalities and former NFL players establish new business interests and licenses, to leverage their brand and increase their revenue.

8300 Greensboro Drive, Suite 1250 McLean, VA 22102

Phone: 703-760-0624 Fax: 703-462-8674



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8300 Greensboro Drive, Suite 1250
McLean, VA 22102

Phone: 703-940-3301

Fax: 703-462-8674


Please contact us by e-mail, telephone, or using the contact form below